Deals
The Rationale Behind Verizon's Interest in Yahoo's Web Business
- Both have staked their futures on mobile Web and video growth
- Verizon racing to amass traffic to attract and keep users
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Verizon Communications Inc. wants to attract teens and millennials who are more used to watching videos on their mobile phones than on a TV in a living room. Yahoo! Inc., which is spinning out its main Web business, has been investing heavily in online-video content.
So it’s probably not a coincidence that executives at the largest U.S. wireless carrier were chattier than usual this week when asked the question: Would Verizon be interested in buying Yahoo’s Internet assets?