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Is College Still Worth It Economically? — John Lovette/Getty Images

Is College Still Worth It Economically?

By Dorothy Gambrell and Marie Patino

It’s College Acceptance Season for the Last Babies Born Before the Great Recession

It’s College Acceptance Season for the Last Babies Born Before the Great Recession

Rising freshmen across the country on their campus search—what they liked, what they didn’t and, crucially, which schools offered the best student aid.

Can’t Look Away: The Case Against Social Media

Can’t Look Away: The Case Against Social Media

A documentary film explores the real-world consequences of tech companies’ digital practices and widespread concerns over harmful algorithms.

One Man’s Crypto Windfall Is Funding a $1 Billion Space Station Dream — Balazs Gardi for Bloomberg Businessweek

One Man’s Crypto Windfall Is Funding a $1 Billion Space Station Dream

Crafting and launching a space station that can keep humans alive comfortably in orbit is no easy feat.

Businessweek Daily

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Apple iPhone Hits Stores Without Its Highly Awaited AI Features — Chris Ratcliffe/Bloomberg

Apple’s AirPods Have a Bit of Magic That the EU Wants to Share

Regulations would make it easier for other headphones to connect. Plus: What happens when rich Americans stop spending?

How a Community Rocked by Fake Nudes Pushed Back

Trump Threats Intensify the College Cost Crisis

A Texas Community College Remaps the Path From School to Career — Kaylee Greenlee for Bloomberg Businessweek

A Texas Community College Remaps the Path From School to Career

Community colleges, meant to be a gateway to the American dream, haven’t consistently delivered. A San Antonio system may have figured it out.

Pursuits

PURSUITS_WEB_PICKS

The Best TV Shows, Books, Art and Theater Arriving in April

Patrons dine at Torrisi in New York, Feb. 16, 2023. (Evan Sung/The New York Times)

The Art of Perfect Vibes: How NYC’s Hottest Restaurants Got That Way

pursuits-entertainment-lede

Why Are So Many A-List Actors Doing Old-School Action Movies Now?

pursuits-ceo-diet

Want to Snack Like a Boss? Eight CEOs Share Their Go-To Foods

pursuits-web-lede

The Newest Trend in Hotel Restaurants? The Dinner Party

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Nine Products to Help Put Your Freshest Face Forward This Spring

Radio

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The Business of Booze-Free

This month we’re looking at the big business of mocktails and non-alcoholic booze.

How Athletic Sparked the Nonalcoholic Beer Boom With Brews That Don’t Suck

How Athletic Sparked the Nonalcoholic Beer Boom With Brews That Don’t Suck

The Best Eight Drinks Without Booze

The Best Eight Drinks Without Booze

Who Are Nonalcoholic Drinks for, Anyway?

Who Are Nonalcoholic Drinks for, Anyway?

The Drink That Instagram Built

The Drink That Instagram Built

Bonus - The View from Musk Watch

How Tesla Became Elon’s Collateral Damage

DOGE for Dummies

Musk’s Busy Week in Washington

A New ‘China Shock’ Is Destroying Jobs Around the World — Muhammad Fadli/Bloomberg

A New ‘China Shock’ Is Destroying Jobs Around the World

From Indonesia to Mexico, job losses could mount as Trump’s tariffs divert even more Chinese exports from the US.

Going Viral

The story behind the hit

The Global Matcha Boom Is Driving a Shortage in Japan — Shira Inbar for Bloomberg Businessweek

The Global Matcha Boom Is Driving a Shortage in Japan

Social media feeds are flooded with lattes and sweets flavored with the green tea powder, disrupting a fragile supply chain.

The Startup That Stepped In When the Baby Formula Supply Chain Broke

The Internet Almost Killed Barnes & Noble, Then Saved It

Ones to Watch

Bloomberg Screentime: The 12 Entertainers and Executives Shaping the Arts and Culture

Bloomberg Screentime: The 12 Entertainers and Executives Shaping the Arts and Culture

Get to know the musicians, dealmakers, podcasters and directors who are shaping the future of the industry.

The People in Climate to Watch in 2024

The People in Climate to Watch in 2024

Get to know the investors, policymakers, scientists and activists who are shaping the future of the environment.

The People in Finance to Watch in 2024

The People in Finance to Watch in 2024

Get to know the investors, money managers, executives and strategists who are shaping the future of finance.

Bloomberg Technology: The Ones to Watch in Tech — Photo illustration: 731; Photos: Brendan Carr, Demi Gut, Evan Resiser, Dave Fontenot, Emily Liu, Luciana Lisandro, Tushar Ahulwalia, Unit Madan; Photographer: Josh Edelson/Getty Images

Bloomberg Technology: The Ones to Watch in Tech

These are the startup founders, Big Tech managers, low-key investors—and even a bureaucrat—who could play a bigger role than you realize in shaping tech’s future.

A Walk With

Getting to know the most interesting people in business

Snap CEO Evan Spiegel Bets Meta Can’t Copy High-Tech Glasses — Jessica Chou for Bloomberg Businessweek

Snap CEO Evan Spiegel Bets Meta Can’t Copy High-Tech Glasses

The new Spectacles can project augmented-reality imagery onto the lenses.

Disney’s Parks Chief Sees Fortnite as Key to Its Future

How Oura’s Smart Ring Bridged the Gap From Tech Bros to Normies

Buying Power

Amanda Mull on consumer culture

0317_FEAT_TESLA_01_LEDE — Christophe Gateau/Getty Images

Tesla’s Gamble on MAGA Customers Won’t Work

This isn’t the first time Musk has shown he doesn't understand how brands function.

Extra Salt

Deena Shanker on the food business

0204-ULTRAPROCESSED-CHIPS-LEDE-CMS — Bloomberg Businessweek

Snack Makers Are Removing Fake Colors From Processed Foods

PepsiCo designed a new spicy potato chip without using its signature—and artificially formulated—dyes. Remaking the original Doritos is proving much harder.

Why Fast Food Could Be MAHA’s Next Target

Why Everyone’s Obsessed With Meat Sticks and Cottage Cheese

B-Schools

A crash course on the best business schools

Business Schools Are Back — David Paul Morris/Bloomberg

Business Schools Are Back

Applications are up at the top US schools, but international student enrollment may have peaked.

MIT Harnesses AI to Accelerate Startup Ambitions

London Business School’s New Dissident Dean

Field Day

Ira Boudway and Randall Williams on the business of sports

The Flawed Plan to Control College Athletes’ Pay — Hunter French for Bloomberg Businessweek

The Flawed Plan to Control College Athletes’ Pay

A proposed clearinghouse for NIL deals could be a mess.

Ones to Watch

Bloomberg Screentime: The 12 Entertainers and Executives Shaping the Arts and Culture

Bloomberg Screentime: The 12 Entertainers and Executives Shaping the Arts and Culture

Get to know the musicians, dealmakers, podcasters and directors who are shaping the future of the industry.

The People in Climate to Watch in 2024

The People in Climate to Watch in 2024

Get to know the investors, policymakers, scientists and activists who are shaping the future of the environment.

The People in Finance to Watch in 2024

The People in Finance to Watch in 2024

Get to know the investors, money managers, executives and strategists who are shaping the future of finance.

Bloomberg Technology: The Ones to Watch in Tech — Photo illustration: 731; Photos: Brendan Carr, Demi Gut, Evan Resiser, Dave Fontenot, Emily Liu, Luciana Lisandro, Tushar Ahulwalia, Unit Madan; Photographer: Josh Edelson/Getty Images

Bloomberg Technology: The Ones to Watch in Tech

These are the startup founders, Big Tech managers, low-key investors—and even a bureaucrat—who could play a bigger role than you realize in shaping tech’s future.

Buying Power

Amanda Mull on consumer culture

0317_FEAT_TESLA_01_LEDE — Christophe Gateau/Getty Images

Tesla’s Gamble on MAGA Customers Won’t Work

This isn’t the first time Musk has shown he doesn't understand how brands function.

Field Day

Ira Boudway and Randall Williams on the business of sports

The Flawed Plan to Control College Athletes’ Pay — Hunter French for Bloomberg Businessweek

The Flawed Plan to Control College Athletes’ Pay

A proposed clearinghouse for NIL deals could be a mess.

The Archive

December 1, 2024

Trump’s Second Act

December 1, 2024

November 1, 2024

China’s EV Offensive

November 1, 2024

October 1, 2024

Defining Kamala

October 1, 2024

September 1, 2024

How Betting Devoured Sports

September 1, 2024

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It’s College Acceptance Season for the Last Babies Born Before the Great Recession

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The Richest Americans Kept the Economy Booming. What Happens When They Stop Spending?

The stock market slide threatens a wealth effect that’s been a key driver of the post-pandemic expansion.

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Can’t Look Away: The Case Against Social Media

A documentary film explores the real-world consequences of tech companies’ digital practices and widespread concerns over harmful algorithms.

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One Man’s Crypto Windfall Is Funding a $1 Billion Space Station Dream

Crafting and launching a space station that can keep humans alive comfortably in orbit is no easy feat.

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Keeping Tabs on Musk as He Breaks Things

On a special episode of Elon, Inc., Musk Watch author Judd Legum explains how he sifts through the flood of news made by Trump’s right-hand man.

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An AI Startup Couldn’t Beat Microsoft. So It Joined Them

An excerpt from AI Valley tells the story of why the staff at Inflection AI, which seemed to be thriving, defected en masse to Microsoft in 2024.

An AI Startup Couldn’t Beat Microsoft. So It Joined Them

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A Texas Community College Remaps the Path From School to Career

Community colleges, meant to be a gateway to the American dream, haven’t consistently delivered. A San Antonio system may have figured it out.

A Texas Community College Remaps the Path From School to Career