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Robinhood Is Banking on Babies and 401(k)s to Get Everyone Trading — José Quintanar for Bloomberg Businessweek

Robinhood Is Banking on Babies and 401(k)s to Get Everyone Trading

By Paige Smith and Janet Paskin

The World Feels Weird Now. Here’s How to Invest

The World Feels Weird Now. Here’s How to Invest

Political upheaval, the shock of tariffs, an AI bubble? Financial experts on navigating turbulent times.

Inside the Credit Card Battle to Win America’s Richest Shoppers — Nico H. Brausch for Bloomberg Businessweek

Inside the Credit Card Battle to Win America’s Richest Shoppers

The fierce fight between Amex and Chase is playing out over higher fees, extravagant events and every perk imaginable.

The Banker Behind the Trumps’ Quick Wall Street Wins — Isabel Seliger for Bloomberg Businessweek

The Banker Behind the Trumps’ Quick Wall Street Wins

Dominari Holdings’ Kyle Wool has helped Donald Jr. and Eric make more than half a billion dollars boosting stocks.

Businessweek Daily

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Advanced Generative AI Tools as Major Tech Companies Urge Lawmakers to Avoid Heavy-handed Regulation — Photograph: Bloomberg

Spicy ChatGPT Is One Way to Make More Money

OpenAI’s move resembles an earlier decision by Facebook. Plus: Robinhood bets on Gen Z.

If This Is an AI Bubble, Where Are the Shorts?

Big Banks’ Earnings Don’t Reflect a Fear of Bugs

dicks-horizontal — Illustration: Brandon Celi for Bloomberg

Inside the Empire That Sports Parents Built

Moms and dads with coolers, cleats and credit cards are powering a $40 billion US youth-sports industry and its unofficial home base, Dick’s Sporting Goods.

Pursuits

The Era of Truly Comfortable Ski Boots Has Arrived

The Era of Truly Comfortable Ski Boots Has Arrived

How Utah's Ski Resorts Are Winning the Battle Against Climate Change

How Utah's Ski Resorts Are Winning the Battle Against Climate Change

Austria’s Montafon Valley Is Skiing’s Best Kept Secret

Austria’s Montafon Valley Is Skiing’s Best Kept Secret

PURSUITS_WEB_Motorsports

Carmakers Race Into Motor Sports. Does Anyone Care?

Longevity Science and Healthspan Hype Is Exhausting. Try a Lil Cheat Instead

Longevity Science and Healthspan Hype Is Exhausting. Try a Lil Cheat Instead

ceo-diet-lede

Productivity Tips From the Boss

Radio

Bloomberg Businessweek Daily

Digital Empires

11:03

The Screentime Issue

Why the Queen of Toddler TV Became an Activist for Gaza

Why the Queen of Toddler TV Became an Activist for Gaza

MrBeast on His Quest to Turn YouTube Fame Into an Entertainment Empire

MrBeast on His Quest to Turn YouTube Fame Into an Entertainment Empire

How an Enron Parody Turned Into a Financial Mess of Its Own

How an Enron Parody Turned Into a Financial Mess of Its Own

Paramount’s New Boss Faces a Media Industry Under Assault

Paramount’s New Boss Faces a Media Industry Under Assault

Will Elon Get Paid $1 Trillion?

Tesla's Master Plan, Part 4

Are Elon and Mark Friends Again?

BW_illo_InvisibleChicken — Becky Mann for Bloomberg Businessweek

How Generations of Selective Breeding Created Miserable Chickens

Genetic selection has made “probably the biggest animal welfare problem we have in all animal husbandry.”

Going Viral

The story behind the hit

Buldak’s Spicy Ramen Is Riding TikTok Fame to the Top — Ryan Haskins; Photos: Buldak (3); Getty Images (2)

Buldak’s Spicy Ramen Is Riding TikTok Fame to the Top

The South Korean company’s ridiculously spicy instant noodles have been around for more than a decade, but the growth just keeps on coming, thanks to their repeated online fame.

How South Korean Salmon Sperm Facials Became America’s Latest Beauty Obsession

Monchhichi Makes a Comeback Amid Labubu Craze

Ones to Watch

The Entertainers and Executives Shaping the Arts and Culture — Photo Illustrations: 731; Photos: Berner: David Urbanke. Esparza: Star Montana. Shulman: Barry Chin/Getty Images. Storer: Emma Mcintyre/Getty Images. Young: Justin Goff/Getty Images. Yu: Visual China Group/Getty Images. All others: courtesy subject

The Entertainers and Executives Shaping the Arts and Culture

Get to know the musicians, podcasters and artists who are shaping the future of the industry.

A Walk With

Getting to know the most interesting people in business

How Din Tai Fung Became America’s Top-Earning Restaurant Chain — Jessica Pons for Bloomberg Businessweek

How Din Tai Fung Became America’s Top-Earning Restaurant Chain

The dumpling restaurant was started in Taiwan half a century ago. Now there are 17 always-packed locations in the US, including one in Disneyland.

The German Owner of Politico Wants Another US Media Outlet

The Ironman CEO Wants to Turn the Race Organizer Into a Lifestyle Brand

Buying Power

Amanda Mull on consumer culture

The Social Media Trend Machine Is Spitting Out Weirder and Weirder Results — Bobby Doherty for Bloomberg Businessweek

The Social Media Trend Machine Is Spitting Out Weirder and Weirder Results

Trends always have an element of randomness, but our algorithmic feeds have made them unintelligible.

Extra Salt

Deena Shanker on the food business

Why America’s Fridges Are Overflowing With Sauce — Rui Pu for Bloomberg Businessweek; Photos: Shutterstock (6)

Why America’s Fridges Are Overflowing With Sauce

The pandemic is over, but households are still stocked up on fancy ketchups and chili crisp like the world could end tomorrow.

The Boom in ‘Better for You’ Kid Snacks Is Worse for Parents

Taco Bell’s Not-So-Secret Sauce: An Endless Stream of New Stuff

B-Schools

A crash course on the best business schools

Harvard Business School Is Most Coveted Among MBAs Globally — Photo illustration: 731; Getty Images

Harvard Business School Is Most Coveted Among MBAs Globally

Its enduring brand power makes it the one school grads would choose if costs and admission weren’t factors.

Top US Business Schools Are Shutting Down DEI Initiatives

Global Business School Leaders Face Increased Tension and Anticipation

Field Day

Ira Boudway and Randall Williams on the business of sports

Leagues Are Struggling to Deal With a Certain Type of Sports Bet — Alex Gamsu Jenkins for Bloomberg Businessweek

Leagues Are Struggling to Deal With a Certain Type of Sports Bet

“Player prop” wagers are raising concerns about integrity.

Ones to Watch

The Entertainers and Executives Shaping the Arts and Culture — Photo Illustrations: 731; Photos: Berner: David Urbanke. Esparza: Star Montana. Shulman: Barry Chin/Getty Images. Storer: Emma Mcintyre/Getty Images. Young: Justin Goff/Getty Images. Yu: Visual China Group/Getty Images. All others: courtesy subject

The Entertainers and Executives Shaping the Arts and Culture

Get to know the musicians, podcasters and artists who are shaping the future of the industry.

Buying Power

Amanda Mull on consumer culture

The Social Media Trend Machine Is Spitting Out Weirder and Weirder Results — Bobby Doherty for Bloomberg Businessweek

The Social Media Trend Machine Is Spitting Out Weirder and Weirder Results

Trends always have an element of randomness, but our algorithmic feeds have made them unintelligible.

Field Day

Ira Boudway and Randall Williams on the business of sports

Leagues Are Struggling to Deal With a Certain Type of Sports Bet — Alex Gamsu Jenkins for Bloomberg Businessweek

Leagues Are Struggling to Deal With a Certain Type of Sports Bet

“Player prop” wagers are raising concerns about integrity.

The Archive

June 1, 2025

May 1, 2025

Trump’s Trade War

April 1, 2025

Searching for a New Google

March 1, 2025

Walmart Reboots Again

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October 17, 2025

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Robinhood Is Banking on Babies and 401(k)s to Get Everyone Trading

After making its name on millennials and meme stocks, the popular brokerage app is riding its Trump bump into the S&P 500 and beyond.

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Meet Polymarket’s $400 Million Man

On this week’s Everybody’s Business, an interview with the site’s most prolific gambler, premium credit cards and R-rated chatbots.

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NBA Commissioner Adam Silver Has a Steve Ballmer Problem on His Hands

The billionaire owner of the Clippers is posing a managerial headache for the league.

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The Era of Truly Comfortable Ski Boots Has Arrived

Salomon’s new high performance S/Pro Supra Dual Boa model borrows cable-and-dial lacing from snowboard boots.

The Era of Truly Comfortable Ski Boots Has Arrived

October 16, 2025

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The World Feels Weird Now. Here’s How to Invest

Political upheaval, the shock of tariffs, an AI bubble? Financial experts on navigating turbulent times.

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Trump Wants to End Quarterly Reporting. Jack Welch Would Approve

The legendary GE boss eventually came around to the idea that the focus on short-term results was a harmful distraction.

Trump Wants to End Quarterly Reporting. Jack Welch Would Approve

October 14, 2025

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This Company Is Handing Workers $72,000 Baby Bonuses

On today’s Big Take Asia podcast: Is a five-figure "baby bonus" enough? We look at the growing cash incentives for new parents and whether they can reverse declining birth rates.

This Company Is Handing Workers $72,000 Baby Bonuses

October 14, 2025

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Trump’s ‘Flood the Zone’ Strategy Also Involves a Lot of Mopping Up

The president’s push to do everything at once has overwhelmed Democrats, the courts, the media—and the White House.

Trump’s ‘Flood the Zone’ Strategy Also Involves a Lot of Mopping Up

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Inside the Credit Card Battle to Win America’s Richest Shoppers

The fierce fight between Amex and Chase is playing out over higher fees, extravagant events and every perk imaginable.

Inside the Credit Card Battle to Win America’s Richest Shoppers

October 13, 2025

October 13, 2025

Highest US Tariffs Since the 1930s Redraw the International Trade Map

America’s trading partners are rushing to seal new trade deals to blunt the hit from Trump’s protectionism.

Highest US Tariffs Since the 1930s Redraw the International Trade Map