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In her 64 years, the doll has been both an icon and an embarrassment. With Greta Gerwig’s new film, the company is trying to prove that Barbie isn’t hopelessly out of date.
Mattel’s Risky Bet on a Feminist Barbie Movie Just Might Work
businessweek
By Kelly Gilblom and Thomas Buckley
In her 64 years, the doll has been both an icon and an embarrassment. With Greta Gerwig’s new film, the company is trying to prove that Barbie isn’t hopelessly out of date.

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