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Tim Cook shut down plans to acquire Tesla before cycling through a junkyard’s worth of self-driving designs over the past decade. The inside story is a case study in indecision.
How Apple Sank About $1 Billion a Year Into a Car It Never Built
businessweek
By Mark Gurman and Drake Bennett
Tim Cook shut down plans to acquire Tesla before cycling through a junkyard’s worth of self-driving designs over the past decade. The inside story is a case study in indecision.

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