Samsung Banks on AI to Lift Galaxy Phones to Best Sales in Years
- Targeting double-digit sales growth with new phones, Roh says
- South Korea’s biggest company lost top spot to Apple last year
Samsung’s plans are not limited to the new handsets, as the company plans to roll out AI features to some of its earlier models in the Galaxy S series in the first half of this year
Photographer: SeongJoon Cho/BloombergThis article is for subscribers only.
Samsung Electronics Co. is pinning its hopes for a mobile revival on artificial intelligence.
AI will lift the global smartphone market back to growth and Samsung expects to outperform that with sales of its latest flagship devices, mobile chief TM Roh said in an interview. South Korea’s largest company on Wednesday unveiled the Galaxy S24 product family, days after losing the crown of world’s biggest smartphone maker to Apple Inc. and its iPhone.