Samsung Bets on Google-Powered AI Features in Smartphone Revamp

  • New S24 lineup will include a high-end titanium model
  • The phones tout several AI features based on Google Gemini
Samsung’s new S24, S24+ and S24 Ultra smartphones are designed to take advantage of Google-powered artificial intelligence.Photographer: David Paul Morris/Bloomberg
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Samsung Electronics Co. is turning to artificial intelligence features to revamp its flagship Galaxy smartphones, betting that the technology can give it an advantage over Apple Inc.’s iPhone.

At its Unpacked conference Wednesday in San Jose, California, Samsung unveiled the Galaxy S24, S24+ and S24 Ultra phones, which all add AI tools based on the Gemini technology from Alphabet Inc.’s Google. The devices can live-translate phone calls, transcribe voice recordings, summarize web articles, fix handwriting and use generative AI to fill in parts of photos.