NFL Takes First Major Gambling Step With Sportradar Data Deal
- Despite slow start, league has biggest gambling opportunity
- NFL has been an equity investor in the Swiss firm since 2015
Photographer: Al Bello/Getty Images
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Compared with other U.S. sports leagues, the NFL has taken a much slower approach to the fast-growing world of legal sports betting.
The country’s richest sports league -- and the one with the most to gain from gambling -- has taken a back seat to the NHL, MLB and NBA, each of which has signed multiple marketing partnerships and deals to sell data to operators.