The National Hockey League has fully embraced sports betting, signing an organizationwide marketing deal with casino giant MGM Resorts International.
As the league’s first sports-betting partner, MGM Resorts will be able to use official NHL logos and trademarks at sports books in states where betting has been legalized. MGM Resorts will also have access to new proprietary game data that the NHL is currently developing and hopes to roll out by next season.
