Sports

NHL Embraces Betting in New World Order for Professional Sports

League makes MGM Resorts its first sports-betting partner
Deal is similar to one NBA signed with casino giant this year

Marcus Johansson #90 of the New Jersey Devils celebrates his goal at 2:54 of the second period against the Washington Capitals at the Prudential Center on October 11, 2018 in Newark, New Jersey.Photographer: Bruce Bennett/Getty Images North America

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By Eben Novy-Williams

October 29, 2018 at 3:50 PM UTC

The National Hockey League has fully embraced sports betting, signing an organizationwide marketing deal with casino giant MGM Resorts International.

As the league’s first sports-betting partner, MGM Resorts will be able to use official NHL logos and trademarks at sports books in states where betting has been legalized. MGM Resorts will also have access to new proprietary game data that the NHL is currently developing and hopes to roll out by next season.