Deals
NBA Breaks Fresh Ground for Sports With First Gambling Data Deal
- League has signed agreements with Genius Sports and Sportradar
- Firms to serve as middlemen between NBA and betting operators
DeMar DeRozan of the San Antonio Spurs has his shot contested by Josh Hart and LeBron James of the Los Angeles Lakers on Oct. 22, 2018.
Photographer: Harry How/Getty Images
This article is for subscribers only.
The National Basketball Association has signed the first gambling data partnerships in the U.S., giving two firms the right to sell the fastest and most accurate NBA information to bookmakers across the country.
Under identical multiyear deals, Genius Sports Group and Sportradar AG will be the official gatekeepers of the NBA and WNBA’s betting data, serving as middlemen of sorts between the leagues and gambling houses across the country.