Dust Off That VCR, a Cinema Chain Is Starting to Rent VHS Movies

Blockbuster may be long gone—well, except a few holdouts in Alaska and, until recently, Mexico—but Alamo Drafthouse Cinema wants you to relive your heady, aisle-wandering days. The Austin-based cinema chain is opening a video rental store tucked away in the bar of its forthcoming Raleigh, N.C., location. It’s set to open in February.

Founded in 1997, Alamo Drafthouse spans only 29 locations but has achieved an outsized following, thanks to its food and drink program—black-clad waiters take orders and deliver food and booze during the screenings—and its zero-tolerance policy for talking and texting. It’s all part of the chain’s plan to woo movie fans out of their homes and back to the theater. With the rental store pivot, it seems there’s a time for screens both big and small.