For something so sought after in the business world, innovation still remains a mystery. The concept is romanticized and mythologized, but the reality is that most people fail at it. Oh wait, failure is supposed to be part of innovating, right?
To help clear up the confusion and dispel some common beliefs about how to innovate, we turned to more than a dozen people known for their inventiveness, including those who have founded billion-dollar companies and worked alongside Steve Jobs. We asked each person: What is the biggest myth about innovation?
As it turns out, there's no shortage of tall tales about the best ways to innovate. Here's what they said.
—With assistance from Marcus Chan, Jordan Robertson, Sarah Frier and Pui-Wing Tam in San Francisco