Republican Jeb Bush's presidential campaign has made its first television ad buy, targeting New Hampshire voters with a round of spots that promote the former Florida governor's record.
The campaign has bought $500,000 worth of ads on Boston broadcast television, WMUR in New Hampshire and cable across the state to run Sept. 9-29, campaign spokeswoman Kristy Campbell said. Campbell said 15 percent of the initial placement was also dedicated for online advertising.
At the same time, the initial round of advertising from pro-Bush super-PAC Right to Rise USA is at more than $20 million in states with the first three presidential nominating contests, super-PAC spokesman Paul Lindsay said. In Iowa, the group has paid for $6 million in advertising from Sept. 15 to Dec. 28; the New Hampshire buy, which runs during the same time, is now at $11.4 million; and in South Carolina, $3.9 million in ads are set to run from Sept. 22 to Dec. 28.
The campaign's ads will highlight Bush's “plan to change the culture in Washington,” Campbell said in an e-mail. She also said the campaign would expand its advertising in New Hampshire and other early states, but didn't provide additional details.