Illustration: Mark Marturello/The Des Moines Register

PARTY: Republican

BORN: February 11, 1953 in Midland, Texas

Jeb Bush

What he’s got: Executive experience and a substantial conservative governing record as two-term Florida governor from 1999 to 2007; high national name recognition; a broad and deep donor network; establishment support up the wazoo; has general election appeal thanks to two terms as a popular governor in Florida, the nation’s largest swing state; support for easing immigration laws and his fluency in Spanish (his wife of more than 40 years is a Mexican-American) may help Republicans reach out to Hispanic voters.

What he lacks: Demonstrated ability to handle deftly questions about his relationship with his older brother’s record and legacy; an organic connection with many factions of the party he hopes to lead; a passionate following within any faction of the party, aside from the donor class; polling strength (especially in the early states) commensurate with his fundraising prowess; consistent ability to deliver a roof-raising speech from a prepared text; appeal as an avatar of next-generation Republicanism; experience in the political trenches during the Obama/Tea Party era.

Read Mark Halperin and John Heilemann’s Scouting Report

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Top Priorities

Jeb’s Resumé

Highs

Watch This

Jeb Bush Jokes About Talking To Reporters

Jeb Bush jokes with reporters on the campaign trail and assures them he won't go into hiding anytime soon.

Lows

Don't Miss

Jeb Bush Snares a Democratic Moneyman on Hamptons Tour

July 27, 2015 5:01 AM ET

Jeb Bush Has a Mitt Romney Problem

December 11, 2014 6:00 AM ET

Jeb Bush, Uber Mensch, Comes To San Francisco

July 16, 2015 4:06 PM ET

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Did you know...

There is only one photo from Jeb and Columba’s wedding because his brother Marvin rerolled from a Frank Zappa concert.

Family

When he’s not running for office, Jeb is...

Jeb Speaks