How Team Bush Divides in Order to Conquer

As presidential candidates increasingly rely on outside groups, there's been a revolving door between campaigns and super-PACs.

Jeb Bush takes a tour of the Nephron Pharmaceutical Company on June 29, 2015, in West Columbia, South Carolina.

Photo by Sean Rayford/Getty Images
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Jeb Bush is entering the next phase of the Republican presidential battle, and some of his closest allies are moving along with him.

On the campaign trail, Bush is attacking Donald Trump, the front-runner for the GOP nomination, using multiple languages to question the celebrity real estate mogul's conservative credentials. The super-PAC supporting Bush's bid, Right to Rise USA, is airing a $10 million, mostly positive TV advertising campaignBloomberg Terminal introducing him to voters. A nonprofit group, Right to Rise Policy Solutions, has published a website with multiple position papers as Bush prepares to rollout proposals on tax policy and college debt.