QuickTake Q&A: Volkswagen Embarks on Life After Diesel Scandal
Volkswagen AG Chief Executive Officer Matthias Mueller, who took charge amid the fallout from the emissions-cheating scandal known as Dieselgate, is set to present the manufacturer’s strategy Thursday for the decade ahead. The goal is to pivot from crisis mode and prepare the German auto giant for an era of electric and self-driving cars.
In the wake of the emissions scandal, VW hired outside experts including strategy chief Thomas Sedran, a long-time AlixPartners and Roland Berger consultant, and digital head Johann Jungwirth, formerly with Apple, to help draft a revamp plan. A far cry from the traditional VW car guy, Jungwirth has said that most of the hours spent in cars is "lost time." (So much for Fahrvergnuegen, the old VW slogan that represented the enjoyment of driving.) He wants to adapt to a future of fewer drivers and efficient, reliable self-driving cars roaming unclogged streets.