Why Is Amazon Livestreaming Julia Child and Bob Ross?
- Twitch eyes cooks and artists to attract viewers beyond gamers
- Category expansion poses bigger challenge to YouTube
Julia Child.
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Twitch, the live-streaming site owned by Amazon.com Inc., will begin a four-day marathon of Julia Child cooking shows Tuesday to expand its audience beyond video game fans, signaling a challenge to Alphabet Inc.’s YouTube.
The promotion highlights an increasing number of mostly amateur chefs displaying their talents on the website, which is best known as the ESPN of video games because it lets fans follow professional gamers just as sports fans follow athletes and teams.