Pursuits
Rothschilds Tap Chinese Thirst With First Vintage Champagne
- 2006 champagne sells for $350 a bottle versus standard $80
- 600 bottles of 7,000-bottle production reserved for China
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The Rothschild family is betting affluent Chinese will be as keen on its vintage champagne as they are on the finest red Bordeaux wines it produces in France.
No longer are China’s nouveaux riches mixing first-growth wines with soft drinks, said Philippe Sereys de Rothschild, chairman of Champagne Barons de Rothschild, which has allocated almost 10 percent of its rare 2006 vintage to the mainland and Hong Kong markets. The palates of Chinese fine drinkers are becoming as sophisticated as anywhere else, he said.