Apple’s Cook Raises Bar With New Holiday Product Lineup
This article is for subscribers only.
Apple Inc. Chief Executive Officer Tim Cook is ready to tackle the holiday season with a full product array including new iPads. His challenge now is luring the hordes of buyers that analysts are projecting.
Apple yesterday unveiled refreshed iPads and Macintosh computers at an event at its Cupertino, California-based headquarters. The iPads are thinner and include fingerprint sensors, with the Macs boasting features such as sharper displays and faster processors. The devices follow Apple’s introduction last month of larger-screen iPhones, a smartwatch and a mobile-payments system.