Apple Unveils New IPads Ahead of Holiday Shopping Season

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Apple Inc. unveiled new iPads and Macintosh computers in the second wave of Tim Cook’s biggest product push, as the chief executive officer works to lure new buyers during the crucial holiday shopping season.

The company today introduced the slimmer iPad Air 2Bloomberg Terminal that is 6.1 millimeters thin, as well as an iPad mini 3. The tablets feature a fingerprint sensor, and will come in a new gold option along with silver and gray. Apple said the iPad Air 2 is priced at $499 to $829 -- with some models that have more memory costing $100 less than previous versions -- and the new iPad mini is $399 to $729.