Cadillac Eyes Smaller Chinese Cities for Luxury Market Share
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General Motors Co. plans to more than triple sales of its luxury Cadillac brand in China by 2015 by targeting affluent buyers in smaller cities as competition intensifies in the world’s largest auto market.
GM will introduce Cadillac’s global portfolio to China and add one locally produced model a year through 2016, according to Bob Socia, GM’s China head. The Detroit-based automaker plans to expand the number of dealerships for the brand in China to 200 this year, up from 70 outlets in 2011.