GM Strengthening Cadillac’s Global Leadership After U.S. Success

General Motors Co., pushing to expand Cadillac’s success outside of the U.S., promoted Don Butler to a new position overseeing the luxury brand’s global strategy and hired an outsider to direct marketing.

Butler, who had led Cadillac’s U.S. marketing, including the introduction of the new ATS compact sedan last year, becomes vice president of global Cadillac strategic development effective today, GM said in an e-mailed statement. He continues to report to Bob Ferguson, the Cadillac brand’s head for the past six months.