, Columnist
Ubisoft Could Unlock a Game Changer With Zynga
A deal could help the maker of “Assassin’s Creed” leverage its assets, but it needs to ensure discipline in any approach.
It might make sense for Ubisoft to bet the farm on “Farmville.”
Photographer: David Paul Morris/Bloomberg
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An Ubisoft Entertainment SA acquisition of Zynga Inc. could be just what the French computer game company needs to get to the boss level.
Zynga, which makes mobile games such as “Farmville” and “Words With Friends,” has been approached by other developers about a takeover, Bloomberg News reported Tuesday, without identifying the prospective buyers. If Ubisoft isn’t considering the deal, it should.