FarmVille Maker Zynga Is Drawing Interest From Gaming Rivals

  • Company has recieved preliminary approaches, no formal talks
  • Zynga also makes Words With Friends and casino mobile games
Zynga has attracted takeover interest from other game developers. Bloomberg Intelligence’s Matthew Kanterman reports.Markets: The Close." (Source: Bloomberg)
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Zynga Inc., the firm that created FarmVille and Words With Friends, has attracted takeover interest from other game developers amid a jump in dealmaking in the industry, people familiar with the matter said.

The San Francisco-based company has received preliminary approaches, though no formal talks are taking place at the moment, the people said, asking not to be identified because the discussions are private.