Bloomberg Business of Sports Bloomberg Business of Sports lets you follow the money in the world of sports, reporting on trades, salaries, endorsements, contracts and collective bargaining. The show takes listeners inside the business end of the sports world, and explains what it means to fans and their pocketbooks. Listen
My Hustle - Technology Meet the 25-year-old CEO of Genies, who built a new human race out of avatars, replete with its own virtual talent agency and celebrity clients. Three friends use advanced technology to turn game films into analytics for professional football teams. Finally, a 24-year-old NBA superfan merges the digital and sports worlds to create virtual player cards, or "moments."
