Companies Are Ditching Pride Based on Vibes, Not Facts
Corporate support of the LGBTQ community has always been a financial decision. But abandoning it doesn’t make business sense.
Actually, the vibes look pretty fun.
Photographer: Noam Galai/Getty Images North AmericaIn business as in politics, one of the worst things you can do is expose yourself as a flip-flopper. And this Pride Month is shaping up to reveal a record number of corporate wafflers.
A long list of companies, including Mastercard Inc., Citigroup Inc., PepsiCo Inc., Nissan Motor Co Ltd.,Deloitte, Comcast Corp., Diageo Plc., Anheuser-Busch and Booz Allen Hamilton have all declined to renew or scaled back their corporate sponsorships of Pride events and marches this year. Some companies have even opted out of the relatively benign and inexpensive move of rainbow-ifying their corporate logos.