The DC Pride Parade in 2024. This year, the city will host World Pride amidst anti-DEI sentiment from the capital’s federal lawmakers.
Photographer: Aaron Schwartz/AFP via Getty Images
Pride Groups Scramble to Fundraise as Corporate Sponsors Lag
Parade organizers in US cities are turning to local businesses and residents to fill funding gaps. But they haven’t given up on wooing corporate partners.
With Pride festivals and parades fast approaching, organizers in major US cities are scrambling to make up hundreds of thousands of dollars in lost corporate sponsorships.
Many are tapping smaller businesses and local communities to ensure their signature annual events proceed as planned. But they say the shortfalls are cutting into funding to support other LGBTQ programs throughout the year — and their long-term viability.