Andrea Felsted, Columnist

Burberry’s CEO Change Is Its Latest Frock Horror

With the latest profit warning, the British brand becomes more vulnerable to a takeover.

July 15, 2024 at 11:15 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

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It wasn’t supposed to be like this.

In 2022 it looked as if Burberry Group Plc had the best opportunity in decades to become a British luxury champion. It had appointed Jonathan Akeroyd, who’d previously put the va-va-voom back into Versace, as chief executive officer, and named star designer Daniel Lee as creative director.