, Columnist
Burberry Taps Heritage to Become a British LVMH
The company could be the UK’s challenge to French luxury. It just has to manage a darkening outlook for high-end spending.
Britishness.
Photographer: DANIEL LEAL/AFPThis article is for subscribers only.
New Burberry Group Plc Chief Executive Officer Jonathan Akeroyd and highly regarded Creative Director Daniel Lee have an opportunity to create a British rival to France’s LVMH Moet Hennessy Louis Vuitton SE.
Plans to increase sales from just under £3 billion ($3.6 billion) last year to £4 billion in three to five years time, and £5 billion thereafter, look achievable. There’s just the small matter of a potential downturn in luxury — particularly in the US — to navigate.