Shira Ovide, Columnist

Unicorns Have to Live in the Now, Not the Starry Future

Investors are growing increasingly skittish about funding fast-growing but sometimes cash-hungry businesses.

What have you done for investors lately?

Photographer: VCG Wilson/Corbis via Getty Images

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“Uber, but for short-term restaurant and warehouse jobs,” sounds like a startup pitch circa 2015. But the actual Uber Technologies Inc. is expanding a test of a temporary staffing program.

I’ve been skeptical of Uber and other logistics companies that say they can capably match supply and demand for a host of goods and services. But this could work. Uber’s network has several million drivers, some of whom might be interested in picking up other flexible work. With U.S. unemployment at low levels, many businesses are eager to find good workers, too.