, Columnist
Uber Pushes a Buffet of Services, But Will Users Belly Up?
It’s not clear rides translate directly into food deliveries.
An utterly sensible strategy is also harder than it sounds.
Photographer: Don Emmert/AFP/Getty Images
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Wednesday was a big day for Uber Technologies Inc. Its shares crept above the price of the company’s IPO almost one month ago. Predictably, the analysts at investment banks that worked on Uber’s IPO started telling people to buy shares. This capped a stretch of fairly good news for Uber that included a solid first financial report as a public company.1
The optimistic idea about Uber’s business is that car rides are the first step to becoming what its CEO last week called “a one-stop shop for the movement of people and powering local commerce around the world.”