Tim Culpan, Columnist

The 3-D Hero That Saved Sony

Smartphone manufacturers are desperate to make their devices more exciting. That’s where the Japanese company comes in.

July 30, 2019 at 8:12 AM UTC

Tim Culpan is a former Bloomberg Opinion columnist covering technology in Asia. Previously, he was a technology reporter for Bloomberg News.

The future is bright.
Photographer: Kiyoshi Ota/Bloomberg

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Smartphone makers are so desperate to lure unenthusiastic shoppers that they’re throwing all sorts of novelties into their gadgets. Just witness Samsung Electronics Co.’s bumbling attempt to bring out a foldable device.

But as long as the likes of Apple Inc. and Huawei Technologies Co. keep this up, manufacturers of that “wow factor” technology can make a pretty penny.