Tim Culpan, Columnist

Samsung Can Learn From Apple That Boring Beats Sexy

Sometimes solid execution is more important to consumers than pushing the edge of tech.

April 23, 2019 at 5:04 AM UTC

Tim Culpan is a former Bloomberg Opinion columnist covering technology in Asia. Previously, he was a technology reporter for Bloomberg News.

Don’t fool me twice.
Photographer: Jeenah Moon/Bloomberg

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Samsung Electronics Co. makes really good phones.

Seriously, when they don’t explode or peel apart or simply turn to black, the Samsung name represents solid, reliable devices with good hardware and nice software.