, Columnist
Walmart, Target Seek Digital Brand Boost in Different Ways
The big-box rivals have distinct strategies for capturing the buzz of upstarts.
Not just any old toothbrush.
Photographer: Quip
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Walmart Inc. and Target Corp. have each made it clear they want a piece of the success that upstart brands from the internet are enjoying in today’s retail environment. This week offered a clear example of the different tacks they are taking in pursuit of that ambition.
Walmart announced Tuesday that it agreed to acquire Eloquii, the plus-size fashion brand, for an undisclosed sum. (Recode reports it was for $100 million.) That came a day after Target announced it would sell Quip electric toothbrushes in its stores and on its website, bringing a subscription-centric offering onto its shelves.