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The IPhone of Toothbrushes to Sell Offline, Too, in Target Push

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Target Corp. is the first brick-and-mortar retailer to carry the Quip toothbrush, as the retailer adds yet another startup brand hatched on the web.

The cheap-chic merchant now offers Quip’s electric brushes in all its stores and online, and will include the product in its holiday gift guides. The $40 battery-powered metal toothbrush comes in four colors, and customers can go to Quip’s website to get a new brush head delivered every three months for $5. Target’s kit includes a brush, travel cover and a code for one free brush-head refill through Quip’s website.