, Columnist
Recruiting Smoking's New Suckers Just Got Harder
The plain-packaging trend may soon spread from rich countries.
Emerging markets are the new battleground.
Photographer: MedicalRF.com/Getty Images
This article is for subscribers only.
The world’s ugliest cigarette packets aren’t going away.
Australia’s plain-packaging laws, which mandate that all tobacco in the country be sold in drab brown packs with no logos, writing in uniform fonts and gruesome health-warning photographs, have been upheld by the World Trade Organization six years after the measures came into effect.