WTO Tobacco Ruling Opens Door to New Plain-Packaging Laws

  • Decision could lead other countries to adopt similar measures
  • Tobacco companies warn plain packs raise counterfeit risk

Photographer: Ryan Pierse/Getty Images 

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The World Trade Organization upheld Australia’s right to require cigarettes to be sold in plain packs without any logos in a landmark case that could usher in a new wave of global tobacco restrictions.

A panel of dispute-settlement experts backed the legality of Australia’s 2011 measure on Thursday. Australia requires tobacco companies to sell their products in drab, brown cardboard packages with standardized fonts.