Scott Duke Kominers, Columnist

Facebook Is Right to Think ‘Likes’ Can Lead to Love

Online dating is a tough business, but the social network has some built-in advantages.

May 11, 2018 at 9:00 AM UTC

Scott Duke Kominers is the MBA Class of 1960 Associate Professor of Business Administration at Harvard Business School and a faculty affiliate of the Harvard University department of economics.

Eye of the beholder.
Photographer: ullstein bild/ullstein bild

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With Facebook confronting calls to do more to protect user privacy as well as existential questions about its purpose in life, the company naturally used its F8 summit last week as an opportunity to cultivate an image as a less creepy presence in our daily lives.

No, wait, never mind: Facebook announced it is launching an online dating service.179