Liam Denning, Columnist

A Handy Guide to Tesla’s Guidance

Its latest production shortfall joins a string of blown targets, and investors have noticed.

April 4, 2018 at 12:00 PM UTC

Liam Denning is a Bloomberg Opinion columnist covering energy. A former banker, he edited the Wall Street Journal’s Heard on the Street column and wrote the Financial Times’s Lex column.

1522786995_GettyImages-855370074 (1) — Photographer: Mark Brake

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Tesla just missed its Model 3 output target (again).

Getting that production line cranked up -- sustainably -- is critical. But it's just one of many targets Tesla Inc. has set over the years, in part to attract periodic doses of financing. Keeping everyone excited matters: Worries about the Model 3 clearly fed into the recent sell-off in Tesla's shares and bonds.