Shira Ovide, Columnist

3 Solid iPhones Can Add Up to a Blockbuster for Apple

Product and price segmentation works for mature companies.
Photographer: Amy Osborne/AFP/Getty Images
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What can be better than two new iPhones? Three new iPhones.

Apple is planning to release three new smartphone models later this year, Bloomberg News reported on Monday. The trio of devices will include a supersized version of the current iPhone X, a less expensive model that includes some of the iPhone X's key features, and the company's typical update to the iPhone model from late last year.