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Apple Plans Giant High-End iPhone, Lower-Priced Model

  • Company aims to boost sales after iPhone X missed expectations
  • All models to have facial recognition, edge-to-edge screens
Bloomberg business news
Bloomberg’s Mark Gurman reports that Apple will release its biggest iPhone ever later this year.(Source: Bloomberg)
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Apple Inc. is preparing to release a trio of new smartphones later this year: the largest iPhone ever, an upgraded handset the same size as the current iPhone X and a less expensive model with some of the flagship phone’s key features.

With the new lineup, Apple wants to appeal to the growing number of consumers who crave the multitasking attributes of so-called phablets while also catering to those looking for a more affordable version of the iPhone X, according to people familiar with the products.