, Columnist
Pirelli Looks as Pricey as a Pink-Rimmed Lamborghini Tire
High end of the IPO range is a little racy.
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Need some fresh tires for your Lamborghini? Perhaps you’d like them to have Barbie-Doll pink stripes around the rims? No problem, Pirelli & C. SpA, whose slicks adorn Formula One race cars, will sell you a set for $6,780, installation not included.
Two years after it was taken private in a transaction involving ChemChina and chief executive Marco Tronchetti Provera, Pirelli is preparing to return to the stock market next month. If they're sensible, the owners won't price the IPO quite as aggressively as those customized tires.