Shelly Banjo, Columnist

The Next Shoe to Drop at Amazon

Bezos's annual letter shows what's wanted is rapid growth at any cost.

April 17, 2017 at 11:30 AM UTC

Shelly Banjo leads the global business team for Bloomberg News in New York. A former New York bureau chief and senior tech writer, she’s covered business, finance and economics for two decades.

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In his annual shareholder letter Wednesday, Amazon.com Inc. CEO Jeff Bezos urged his company to "experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight."

For Amazon investors and competitors struggling to read the often-secretive company, write this line down.