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Shira Ovide

Apple Is Becoming HBO

It can become like HBO without having to spend billions on an acquisition.

Apple Inc. appears to have finally figured out how to become an entertainment programming company -- and it didn't have to buy Netflix or Time Warner to do it. 

Apple is making the rounds in Hollywood, seeking to buy high-quality original TV series and perhaps movies. The idea is to supplement the Apple Music streaming song service with more digital video, the Wall Street Journal reported on Thursday. Think of Apple creating shows with similar quality and buzz to Netflix's series "Stranger Things" but available only to subscribers who pay $10 a month for Apple Music.