Pursuits
Apple’s Flirtation With Time Warner Hints at Hollywood Ambitions
- Slowing iPhone sales add to pressure to grow in other areas
- Creating own TV streaming service would rival Netflix, Amazon
Do Time Warner Talks Signal a New Direction for Apple?
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Even if Apple Inc. never made an actual move to buy Time Warner Inc., a tentative approach shows that the iPhone maker is serious about getting into media content.
Eddy Cue, who’s in charge of iTunes and Apple Music, brought up the idea of a possible deal with Time Warner corporate strategy head Olaf Olafsson in a meeting late last year, according to a person familiar with the situation. While the two never started negotiations, Time Warner, which owns HBO and the Warner Brothers studio, is on the top of the list of media companies Apple would buy should it eventually commit to the content business, the person said.