Smith & Wesson Holding Corp. picked a good time to holster its gun and go camping.
The U.S. firearm maker announced on Monday -- one day before the U.S. presidential election -- that it was going to change its iconic name to... American Outdoor Brands. The idea is to emphasize how the company is increasingly branching out into other businesses besides its namesake revolvers. Smith & Wesson acquired knife maker Taylor Brands for $85 million in August and earlier this month agreed to buy Ultimate Survival Technologies, a maker of lanterns, mosquito nets and other camping gear, for an upfront payment of $32 million.
