Smith & Wesson Wants to Change Its Name
- Company seeks permission to be called American Outdoor Brands
- Firearms maker has added flashlights, tree saws, fire starters
Trump Isn't Great for Gunmakers
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Smith & Wesson Holding Corp., maker of handguns carried by Civil War soldiers and Clint Eastwood’s 1970s police character Dirty Harry, is looking to change its name.
The board already approved a new moniker for the 164-year-old company starting Jan. 1: American Outdoor Brands Corp. Investors will vote on the change at a Dec. 13 meeting, Smith & Wesson said in a statement Monday. The change only affects the holding company, not the brand name of its guns.