, Columnist
Why Trump Needs a Real Campaign Apparatus
The last voters to join a successful coalition are the hardest ones to persuade.
Not enough.
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Donald Trump is a terrible campaigner. He is still struggling to assemble the basics of a campaign operation. Gaffes drop from his lips with the regularity of a waterfall rushing over a cliff. Now he seems to be backtracking on his signature issue, a hard-line stance on immigration. Or maybe he isn’t. Well, strategy and messaging aren’t his strong suits either.
How, then, is this guy still averaging above 40 percent in the polls? And what should we learn from that?