Timothy L. O'Brien, Columnist

Trump's Building His Campaign Team (Again)

What management lessons can we learn from "The Apprentice's" sorcerer?

August 25, 2016 at 10:00 AM UTC

Timothy L. O'Brien is senior executive editor of Bloomberg Opinion. A former editor and reporter for the New York Times, he is author of “TrumpNation: The Art of Being the Donald.”

Maybe he'll give you the ball.
Photographer: Nick Laham/Getty Images

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Eric Trump emailed Monday to encourage me to donate $25 to his father's presidential campaign, promising that I'd be added to a list of supporters that his Dad would review personally. The mass message also highlighted some priorities that Eric said he's learned from his father and that presumably are being put to use in the Trump campaign: research, fast action, hard work and building "a team with smarts and experience."

I'm not so sure about that team-building part. For one thing, the team at Trump Tower has been changing a lot lately. Last Friday, Paul Manafort resigned as the campaign chairman, after Stephen Bannon and Kellyanne Conway stepped in as the campaign's new CEO and manager.