Ford Brings Bronco SUV to Europe in Push for Car-Sales Growth
The US automaker is trying to revive its struggling passenger-car business in the region.
This article is for subscribers only.
Welcome back to Bloomberg’s Auto Monitor, a weekly roundup of stories on the automotive industry from reporters around the world. Sign up now if you’re not already on the list.
Ford is bringing its popular Bronco sport utility vehicle to Europe in a bid to turn around its passenger-car business there.