Ford Bets on Bronco SUV to Revive Flagging European Sales

Ford Motor Co. is seeking to reignite its struggling European passenger car business with a new version of the rugged Bronco SUV, following the success of bringing back the model in North America.

The US automaker will build a compact Bronco at its Valencia plant in Spain from 2028, as part of a product offensive involving five new European models by 2029, the company said Monday. Ford will also introduce smaller vehicles for Europe, including affordable electric and combustion-engine models, to help it compete with an influx of less expensive Chinese brands.