Apple’s Artificial Intelligence Efforts Reach a Make-or-Break Point
Signage for Apple Intelligence inside an Apple store.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Amazon’s new Alexa has exposed the AI shortcomings of Apple, which is now at a make-or-break point. Also: An inside look at Tim Cook’s trade with President Donald Trump, the iPad Air sees shortages ahead of a pending refresh, and the M4 MacBook Air is about to launch. Plus, don’t expect Apple to drop its DEI effort anytime soon.
Last week in Power On: Apple abandons the budget smartphone market with the release of the iPhone 16e.