Amazon Unveils Long-Awaited AI Version of Alexa Assistant
- Alexa+ designed to act for users, hold longer conversations
- Service will be included with Prime, $19.99 a month for others
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Amazon.com Inc. has rebooted Alexa with artificial intelligence.
The rollout marks the biggest overhaul of the voice-activated assistant since the company introduced it more than a decade ago. The move is a test of whether Amazon and its new devices czar, former Microsoft Surface boss Panos Panay, can revitalize its most important consumer electronics franchise.